Getting the most out of Third ThuRSDaY

How your brick and mortar business can benefit!

With Third Thursday coming up, have you thought about how your business can take advantage of such a huge promotional opportunity? Brick and mortar businesses that keep their doors open for Third Thursday have a unique opportunity to introduce themselves to thousands of people, demonstrate their downtown and community support, and even ring the cash register! Simply put, if you are located on or near Main St., you'll have about 4,000 people walking right past your door during Third Thursday. Many of these people don’t regularly spend time downtown – what a great chance to introduce them to what downtown has to offer!

We’ve heard from a handful of businesses that large events that draw people downtown often result in hearing, “I never even knew our downtown had a store like this!” If you could increase the exposure of your business and spread your brand awareness that easily, wouldn’t it be good for your business?
 
Even if you don’t significantly increase sales during the event, the opportunity to introduce your business to thousands of people can pay off in the long run. We encourage you to show off your storefront during Third Thursday – here are a few ideas to help you connect to these potential customers:

• Set up a table outside your business with brochures, business cards, or even a coupon to encourage customers to return (if you produce a specific Third Thursday offer, you can track how effective it is).
• Literally keep your door open and have live music, free cold drinks, or another attraction inside to encourage people to come in.
• Plan a sale or promotion for Third Thursday (and let us know about it so we can help promote it!)
• This is a great chance to give away branded promotional items, e.g., pens, keychains, etc.

You work hard to operate your business, and we understand if you want to spend Third Thursday in other ways. But we also want to make sure you have considered the significant marketing potential that Third Thursday presents for downtown businesses.