Resources for Main Streets
Klamath Falls Downtown Association is committed to economic vitality in our Downtown district. An important component of economic vitality is resiliency, and we’ve put together this guide to help your business withstand economic times that are less than optimal. If you are looking for information and can not find it here, please fill out this form or contact us at 541-539-6212.
PRIMARY RESOURCES
$$$ - Indicates a resource that may be able to provide financial assistance for your business
Reopening The Economy
- Reopening Guidance Tool (use to determine which guidance to follow)
- Klamath IDEA Virtual Reopening Summit - Recorded Sessions
- Reopening Oregon: Phase 2 General and Sector-Specific Guidelines (use this link to find signage for your business, etc.)
- General Guidance for the Public
- General Guidance for Employers
- Guidance for Masks/Face Coverings
- PPE (Personal Protective Equipment) Supplies for Small Businesses (masks, sanitizer, thermometers, etc.)
- Sector-Specific Guidelines for Phase 2 (scroll to "Phase 2 Guidance" tab)
- President Trump's Proposed Framework for Opening Up America Again
- Reopen Main Street - Strategies, ideas, hints and tips for businesses, business districts and organizations as we enter the COVID-19 recovery phase
- $$$ SBA Disaster Assistance Loans (Please review required documentation and eligibility for applying, and if you have questions, schedule an advising appointment with the KCC Small Business Development Center)
- $$$ SCOEDD Emergency Business Assistance Grant Program
- $$$ State of Oregon Emergency Relief Payments
- State of Oregon Consolidated Information & Resource Page for COVID-19
- Klamath County Public Health COVID-19 Information Page
- Healthy Klamath Resources for Community Members
- USDA Federal Resources for Rural Communities
IMPACT SURVEYS
BUSINESS MARKETING/RESILIENCE RESOURCES
RESOURCE COLLECTORS
FINANCIAL ASSISTANCE/LEGAL/REGULATORY CONSIDERATIONS
- None at this time
BUSINESS MARKETING/RESILIENCE RESOURCES
- KlamathIDEA.org (NEW - Use Resource Navigator to connect with local resource partners based on business need)
- Pandemic Relaunch Toolkit for Restaurants + Bars from Streetsense
- Navigating a Business Crisis - Guide from Oregon Small Business Development Center (PDF Document)
- Business Survival Tips from Business Oregon (PDF Document)
- Immediate Steps for Local Retailers from FAIRE
- COVID-19 Business Impact Calculator from FAIRE (No spreadsheets)
- Retail Training from Whizbang
- Whizbang Retail Guide to Preparing Your Store for the Global Spread of Coronavirus (PDF Document)
- Retail Tips from the City of Estacada
- Marketing Your Small Business from Locable
- Facebook Business Resource Hub (Includes advance sign up for Small Business Grant Program)
- NPR Podcast: Weathering the Storm and Likely Outcomes
- Resources for Setting Up Remote Office Technology
RESOURCE COLLECTORS
- Main Street America Coronavirus (COVID-19) Resource Page
- Oregon Heritage (Oregon Main Street) COVID-19 Resource Page
- Oregon Economic Development Association Resource Page
- Klamath County Chamber of Commerce - Regional Resource Guide
FINANCIAL ASSISTANCE/LEGAL/REGULATORY CONSIDERATIONS
- $$$ Save Small Business Fund (Grants up to $5,000 for America's small businesses)
- $$$ Oregon SBDC Network Capital Access Team (One stop to find federal, state and regional disaster assistance programs)
- $$$ SCOEDD Economic Relief Loan Fund for Small Businesses (Emergency loan for small businesses in Klamath-Lake Counties)
- $$$ Business Oregon Financial Resources for Businesses
- $$$ Regional Grants for Restaurants & Food Service Workers
- Legal Resources From Stoel-Rives
- $$$ Oregon Employment Department - Layoffs, closures and unemployment insurance related to COVID-19
Tips for Adapting Your Business
- TOP PRIORITY: Small-Medium businesses should intensify their social media presence. For many of your customers, your digital footprint (web site, Google My Business, social media) will be the way they connect to you for the time being. Make sure your customers know you're open and what to expect when they want to do business with you (here's a great example). Update the "landing spot" of all your digital sources to make the info easy to find (for example, set up an instant reply on your Facebook page)
- If you run into a local regulatory issue in trying to adapt your business (for example, reopening a previously unused drive through that requires a City permit), local governments are likely to work with you to avoid some red tape. If not, contact your local Downtown Association or Chamber of Commerce and ask them to advocate for you.
- Encourage community members to buy gift certificates at local restaurants and retail shops to be used later in the year
- Restaurants should consider connecting to food delivery services or more take-out options
- Yoga studios and similar shops - consider videoconference sessions
- Retail businesses - now is the time to enhance your store's online shopping experience (or create one)
- Offer Facetime, Skype, or chat channel services for selling virtually face-to-face, answering questions, and providing the same customer service interaction you would provide in your store
- When people work remotely, they are more susceptible to online shopping, checking in with social media more often, etc. Your business should identify ways to take advantage of this.
- Develop a cleaning protocol with a local cleaning service. Get some neighbor businesses on board and develop a pledge - “Downtown Cares About Your Health”. Tell everyone about it with on-site signage and through digital channels!
- Consider and implement ways your business can create a healthier environment for staff and customers. Communicate your business's commitment to public health. One example: for restaurants with service cases, create a rope barrier 3-5 feet away from the case to distance your products from human contact.
- Update your customers on new experiences or products you'll offer when conditions improve.
- Could your business set up a customer membership for "subscribe & save" delivery or pick-up of your products? Consider accepting a "shopping list" online, and fulfilling the order through delivery.
- Continuously promote the value and reliability of locally sourced products and local supply chains
- Stay connected with customers using live streaming, videos, or live chats. Proudly show off the ways you are adapting your business so that you can continue to serve them! Consider a regular cadence of communication - for example, "today's news from the bagel shop".
- Talk to your insurance agent about business interruption insurance
- Does your business host live music or other events like trivia night, etc.? Live stream them!